All individuals had been aware of cash advance marketing and had seen numerous examples that are different.

All individuals had been aware of cash advance marketing and had seen numerous examples that are different.

The Department of Business, Innovation and Skills (BIS) commissioned Ipsos MORI to conduct research that is qualitative a mix of individuals that has considered utilizing an online payday loan and people who had been payday financing clients.

The goals regarding the research had been to explore the after problems in information:

Reasons why individuals choose payday financing, including their situation that is financial and factors which could have motivated them to do this; The impact of pay day loan marketing on customers’ decisions to select these items, like the part of context, tone, language, pictures and positioning; and, The prospective for changes to payday lending adverts installment loans online to improve participants’ behaviour in regards to selecting pay day loans. Continue reading “All individuals had been aware of cash advance marketing and had seen numerous examples that are different.”